TPM27 Digital Toolkit
Use these official TPM27 by S&P Global assets to promote your participation in TPM across social media, email, press releases, and media coverage.
This toolkit includes approved event logos, social media artwork, footer graphics, partner resources, and usage guidance. Please follow the guidelines below to ensure TPM27 is represented clearly and consistently.
TPM27 is a production of the Journal of Commerce by S&P Global.
Questions? Contact the events team.
Promote your attendance at TPM27
Let your network know you’ll be at TPM27 using our ready-made social media artwork and footer graphics.
Social Media Graphics
Recommended for LinkedIn, X, and general social promotion.
Social Media Footer Graphics
Add these approved TPM27 footer graphics to your own social posts, email banners, or promotional graphics.
Sample social posts
Official TPM27 Logo
Use only the official TPM27 by S&P Global logo files provided in this toolkit. These are the only approved logo variations for use in your marketing.
Full-color logo
Use on: white background
Best for: clean layouts, event promotions, presentations, and digital materials
Reverse with red logo
Use on: black background
Best for: dark layouts where high contrast is needed
Reverse logo
Use on: dark backgrounds or non-busy areas of photography
Best for: photographic or dark design applications
Black logo
Use on: light backgrounds or non-busy areas of photography
Best for: simple layouts or limited-color applications
- Use the full-color logo on a white background.
- Use the reverse with red logo on a black background.
- Use the reverse logo on dark backgrounds or non-busy photography.
- Use the black logo on light backgrounds or non-busy photography.
- Always maintain clear space around the logo.
- Ensure strong contrast for legibility.
The minimum clear space around the logo should equal the cap height of the “P” in the TPM27 wordmark.
Key Branding Rules
Please follow these rules when promoting TPM27.
Event name and hashtag
Use only
TPM27 by S&P Global, TPM27
Hashtag
#TPM27
Do not use
TPM 27, TPM2027, TPM 2027, Trans-Pacific Maritime Conference, JOC Events, or JOC
Logo use
Use only the official TPM27 logo files provided in the toolkit.
Do not:
- Change the logo colors
- Crop or stretch the logo
- Remove “by S&P Global”
- Add effects or place the logo inside another shape
- Combine the TPM27 logo with another logo
- Use S&P Global or Journal of Commerce logos separately
Need help?
If you have questions about logo usage, asset downloads, partner graphics, or brand approvals, please contact the TPM events team.